SELECT YOUR LANGUAGE

Advertising your business, products and services is an important part of planning for business success.  It is the marketing tool that informs others that your business exists.  A good marketing strategy drives people to purchase your products and services.  Without advertising your business, no one will know about it.

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There are different ways that you can advertise your products and services.  Before you decide to advertise, you should first consider what target audience are you interested in marketing to.  This population is referred to as your target audience.  Your target audience are primarily the people who you believe are in need of the services and products that you are selling.  After you have identified who that audience is, you can begin to place advertisements in areas that the target audience is most likely to see or hear.  You can do a paid or free advertising campaign through social media platforms, paid radio advertisements, newspapers, and magazines advertisements.  You can also distribute flyers and business cards through business-to-business advertising, or mailing list distributions mail campaign to reach consumers.

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Another good way to advertise for free, is through word of mouth and referral programs.  If you know people who will help promote your products and services, you can ask them to help spread the word in an effort to gain customers.  Do not limit yourself to just your target audience, because you might be missing out on reaching potential customers who you did not consider.

 

You can advertise in this magazine as well at a fraction of the cost for most high end magazines, and reach our global audience by clicking on the "Advertise" button on this website. You can also attend trade shows and vending events to promote and market your products and services.

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Remember, any form of advertising is the only way that people will know that your business exists. What are you waiting for?  Go advertise...

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By Jason Torrents